South African Airways

"As founding member, Ron Yeatman served on and led SAA’s first Customer Advisory Board at a time when global airlines were challenged with major adjustments in doing business. He intensively and enthusiastically engaged with the strategies of Africa’s largest airline towards securing a profitable future and strengthening ties with a suitable strategic global partner. The CAB and executive management of SAA got to appreciate Ron’s keen involvement –including as Chairman-, his sales and customer focus and clear understanding of the dynamics of doing business across continents. His results driven approach to complex tasks have greatly assisted us both in Central Europe and globally with introducing the necessary innovations that helped achieve our goals - beyond customer expectations. Ron Yeatman’s involvement with potential clients and partners always is a fresh introduction of delightful solutions to the challenges of the future."                        

Hans P. Fraembs, Director Central Europe

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© Ron Yeatman 2021